Bank Al Etihad’s “Momken” campaign was created as an emotional tribute to Jordan’s national team and their World Cup journey. Directed by Suhaib Atieh in collaboration with J. Walter Thompson and 442 Productions, the film centered on one powerful belief: everything is possible when generations dare to believe. Through heartfelt moments and national pride, the campaign followed different generations who carried hope, passion, and faith in the team. The result was a moving brand film that connected sport, identity, and collective belief into one inspiring message.