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In 2025, “A Tale of Flavors” marked a major milestone as a full TV show on the Shahid platform, created for Knorr in collaboration with JWT. Filmed across eight intense days using six cameras, the production followed eleven Jordanian housewive, each with no previous on-camera experience, as they taught traditional meals from their own regions. With Adeeb Dasan hosting, every episode blended cultural warmth, culinary storytelling, and real human connection. The project was both beautiful and challenging, bringing together authenticity, hospitality, and the heart of Jordanian cuisine in an eleven-episode journey.

Agency: J. Walter Thompson

Production House:
442 productions

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