In 2025, Suhaib Atieh directed a musical Ramadan commercial for Matrix Cola in collaboration with Alef Innovations, crafted with an upbeat, Gen Z–focused vibe. Shot a freezing night just before Ramadan, with temperatures dropping to –4°C, the team worked through the cold while editing took place directly on set to meet the tight delivery deadline. The energetic pace, fresh musical tone, and bold visual style created a lively film that stood apart from traditional Ramadan ads, capturing a youthful rhythm and modern spirit.