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In 2023, the “Breastfeeding Awareness Campaign” for FHI 360 presented one of Suhaib Atieh’s most delicate on-set challenges: directing a four-month-old baby as the main character. Working entirely on the infant’s schedule required patience, flexibility, and exceptional coordination from the entire crew. Managing emotional moments, timing the shots between tears, and securing each take demanded extraordinary effort and persistence. Despite the complexity, the team achieved a heartfelt and impactful awareness film that reinforced the importance of breastfeeding through genuine, emotionally grounded storytelling.
Agency: bidaya
Production House:
442 productions
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