In 2023, “يمين شمال، فوق تحت” was a playful teaser campaign for Al Quds Paints, where nothing was meant to make sense—and that was the creative challenge. Suhaib Atieh was brought in to direct both the teaser and the reveal, shaping a world where everything had to be opposite: the dialogue, the art direction, even the wardrobe. The unconventional brief allowed for a highly creative approach, turning the commercial into a fun, deliberately confusing visual experience that captured attention and built curiosity leading up to the final reveal.