In 2023, the “Arab Bank and RJ” collaboration came with a deceptively simple brief: one character, one angle, and a 15-second runtime. But there was one twist—the character had to fly into the air and land back in his seat. What looked easy on paper quickly turned into a playful technical challenge, and Suhaib Atieh approached it with full creativity and precision. From choreography to timing, the team embraced the stunt and delivered a clean, dynamic spot that proved even the simplest concepts can be the most exciting when executed with imagination.