In 2017, “Ghaseelcom” became Suhaib Atieh’s first official TV commercial and a defining milestone in his transition from assistant roles to full creative direction. It was his first experience leading actors, guiding a full crew, and overseeing every phase of production—from pre-production planning to on-set execution and final post-production polish. The project represented more than a commercial; it was the moment a long-standing dream took shape on screen. Stepping into full directorial responsibility, Suhaib turned this TVC into a personal breakthrough that set the foundation for his future in advertising.