In 2021, “Jordina Product Videography” pushed Suhaib Atieh into the fast-paced world of shooting real ice cream under production lights—a challenge where every second truly mattered. Although he knew ice cream melts quickly, experiencing it on set made precision and timing critical for every shot. With no stock footage or 3D replacements, the entire project relied on capturing real textures and movement in perfect conditions. Despite the difficulty, the shoot became an enjoyable and rewarding experience, resulting in authentic, high-quality product visuals that felt fresh and true to the brand.