In 2021, “Jordina” became a meaningful milestone in Suhaib Atieh’s commercial work, marking the start of a strong, ongoing relationship with a valued client. The TVC focused on delivering a simple yet heartfelt message: Jordina’s pastry products look and feel just like homemade creations. Through warm visuals and a straightforward storytelling approach, Suhaib highlighted the brand’s authenticity and comfort. The success of this project opened the door to multiple future collaborations, showcasing the trust and creative synergy built from this first campaign together.