In 2023, “عليها العين” for Toyota became one of Suhaib Atieh’s favorite TVC campaigns, created in close collaboration with the talented team at JWT. With only two days of pre-production, followed by a two-day shoot just before Ramadan, the project demanded fast thinking and tight coordination. Post-production was completed on set to meet a next-day broadcast deadline, turning the entire process into a high-pressure but inspiring experience. Blending comedy and musical elements, the final film stands as one of Suhaib’s most memorable works, made possible by an exceptional crew and cast who delivered under challenging circumstances.