For RZ Jordan’s #عندي campaign, Suhaib Atieh took on both the Creative Director and Director roles, shaping the campaign from its core idea through to the direction of four light-comedy TVCs. The films were built around relatable everyday situations, supported by strong cinematography and a clean visual identity that helped the campaign gain strong exposure. What made the project especially memorable, however, was the collaboration with the RZ team. Their trust, clarity, and smooth approach throughout pre-production and execution created the ideal environment for the work to come together naturally, resulting in a campaign that felt polished, effortless, and genuinely enjoyable to create.