In 2021, “3allaga” for Daraghmeh became one of the funniest and most unique campaigns in Suhaib Atieh’s career. The idea centered on creating a full social media influencer—who happened to be a clothes hanger—and giving her a personality that spoke to audiences across platforms, from social media to billboards, events, and even TV interviews. Bringing this character to life and treating a hanger as a public figure became an unforgettable creative experience, filled with humor, clever storytelling, and a fresh, playful approach to brand communication.