In 2026, Suhaib Atieh directed a seven-spot comedy campaign for Kitco in collaboration with Mundo Media, built around the energy and drama of football culture. Each spot took a familiar football-game scenario and reimagined what would happen if the same moment played out at home. Through fast comedic timing, relatable situations, and playful performances, the campaign turned match-day tension into everyday humor. The result was a fun, versatile series that connected Kitco with football excitement while keeping the brand present in moments of family, snacks, and shared entertainment.