In 2025, Suhaib Atieh directed the comedy campaign “كل ما تزهق افقع” for IYES in collaboration with BigFish. The project brought Yazan Al Nobani, Rehab Al Malt, and Zain Al Rjoub across three different TVCs, all shot in a single day with unique locations and cast for each. The fast pace and sharp comedic timing gave the campaign its lively rhythm, while the varied environments kept every spot fresh and energetic. Despite the tight schedule, the team delivered a playful, humorous series that captured the brand’s bold and youthful spirit.